choozmail® Sales and Marketing Strategies

The Internet and computer skills are part of our everyday life. As adults, many of us know where to draw the line and can determine who we wish to communicate with, when and on what subjects.

With the evolution and fast-paced transformations that are taking place with the Internet in general, Labtech Systems Inc.,a wholly-owned subsidiary company of Nitar Tech. Corp. realized that the use of the Internet was fast becoming an unsafe environment insofar as young children and naive teenagers was concerned. For our kids, it's not that easy. As parents and guardians we try to do all that we can to protect them but, unfortunately, we cannot be by their sides 24 hours a day 7 days a week. To most people there are two solutions: pretend that the Internet does not exist; or, attempt to limit access to the Internet and computers on a daily basis.

The first solution cannot work for too long; kids talk to other kids and soon they will be putting pressure on their parents to let them “chat” or exchange email with each other. Second, even with limited access, do you know, for example, what your son or daughter is doing when they are sleeping over with their friends on Saturday night?

Neither solution works effectively – for anyone. The Internet has now come of age and it’s not the place for children to be exposed to who-knows-what without proper and constant supervision.

And so we come to choozmail®.

choozmail® was originally developed by Labtech Systems Inc. with only one goal: to provide a secure and controlled environment for children of all ages to exchange emails and chat “conversations”. choozmail® provides the means for parents to exert their personal influence and supervision – without having to be physically next to their children.

We envision 3 major routes to expose choozmail® to the public and let parents decide that now is the time to take action and protect our children.

choozmail® Infomercial.

• Infomercials (DRTV – Direct Response Television) are a US$125 billion industry;
• In 2003, nearly two thirds of Americans 16 years of age and older will have seen a direct response television advertisement – that represents 136.2 million viewers;
• One in four American television viewers have purchased an infomercial product, most often by calling a 1-800 number to order;
• According to research by Leisure Trends Group, viewers are more likely to trust infomercials than Congress, used car salesmen or even corporate executives;
• Americans are buying from infomercials more and more. Sales have more than doubled in the last five years alone; and,
• A successful infomercial product can generate more than US$ 40 million in sales in just three months. Retail sales generally come soon after, and on average, are 4 to 8 times greater than television sales.

choozmail® is an ideal product and service for an infomercial campaign. It will address the dangers that email and chat communications pose to children of all ages and will clearly demonstrate that today, parents can do little to combat insidious threats from bottom-line driven corporations and shady characters. Regrettably, parents lack the control and even, in some cases, the knowledge to police with whom their children are communicating. They are practically powerless and even worse, virtually helpless. In the ever-changing world of technology, children today must master the skills of using computers and the Internet. For future professional and even social development, the Internet and email and chat are fast becoming required skills that will soon be as basic as the three “R’s” were to past generations. Without this ability, they may be left behind as they attempt to pursue their goals and dreams in later life.

choozmail® provides families – parents and children alike, with the web-based tools and safeguards to alleviate doubts and fears that will allow families to navigate the Internet, through technology, in a safe and assured environment.

choozmail® provides such fundamental tools as email and chat, and gives today’s child the opportunity to embrace the future and explore while their parents can observe, secure in the knowledge that they have provided the best and most secure environment for their children, away from prying and unscrupulous organizations and individuals that are looking only to satisfy themselves.

choozmail® allows kids and parents to experience the Internet without worry or shame. Most parents today are frustrated and often even thwarted by the when, why, with whom are their children communicating. Parents need to be, and can be made aware of the often hidden dangers that lurk in the ether; choozmail® can explain the steps that need to be taken by parents to protect their loved ones. An infomercial can effectively inform parents that there is a meansto control and administer every Internet communication exchanged by their children via email or chat – regardless of where their children are.

There are no competitive products on the market today which offer the protection, security and features of choozmail®.

Labtech Systems Inc. has the exclusive rights in North America with Conecte Educacao from Brazil to represent their product, Education-on-Time. Education-on-Time in Brazil is proven educational software with more than 240,000 subscribers. It’s an efficient and secure way to put individual curriculum on-line. Schools, teachers and students can take full advantage of Internet technology with a simple, interactive and dynamic solution. In the past 12 months, we have merged the choozmail® and Education-on-Time web-based applications into one solution that will satisfy important areas of academic life. Teachers now have the ability to plan classes from any location and students and parents can access them from school, a public library or even home. Students can now participate in group projects communicating in a secure manner utilizing choozmail®. In fact, today, students in a remote school in the north east of Brazil are working with a similar sized school in Central Australia, sharing projects, assignments and contributing to “blogs” on an ongoing basis. The educational, cultural and life-affirming benefit to students is phenomenal. This new solution is called Interactive Educational Network – IEduc.

Currently we are in advanced negotiations with various public and private school boards in many parts of the world including, but not limited to: Ontario; Alberta; Brasil; Argentina; Panama; India; and various states in the US.  Since the business model calls for no cost to the school boards, schools or teachers, the interest from other school boards to implement IEduc has been steadily increasing.

Every parent would pay $10.00 a month for their child (student) to have access to IEduc from home and to utilize advanced features of the application. Based on the number of students in public schools in North America, for example, potential revenues from IEduc are unlimited.

• choozmail® Web Site
• CLICK HERE to download the latest choozmail® brochure.

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