Nitar Business Strategy

Successful execution of the Company’s strategy will be based on the following seven-point platform.

1. Focus on advanced technology and its relationship to the Internet is fundamental: as clearly stated by most major companies and leaders in the computer industry, failure to comprehend the speed and ever-changing growth, demand and flexibility has, and will continue to create, an untapped market for new and sophisticated technology to deal with this growth pattern. With each step forward new challenges arise that require a never ending need for the development of software and or hardware to deal with newly-created problems. NITAR acquires or develops software that deals with many of  the known problems of today, not as a bandage but as a solution. The initial business focus of the company will be in customer acquisition.

2. Manage customer relationships and care for high retention: a high retention client base will be a strong competitive advantage and the foundation for a strong company valuation. Financial strength will be based on acquiring new customers but more so on the renewal, time and time again, of existing customers. With a stable customer base, higher profit margins are evident.

3. Aggressively brand the company and product name: branding is ultimately the single most important aspect of any business. Aggressive branding of an executed strategy designed to break through the clutter of consumer messages in the marketplace will be the first steps taken to achieve our objectives. In the end, the real determinants of long term success are those brands that can communicate a clear and compelling brand message, while investing heavily in engaging with consumers (advertising). The history of such companies as Microsoft, Yahoo, Netscape, just to mention a few, clearly bear this out.

4. Build a strong sales channel: critical to moving merchandise is having the product in the right outlets. Target markets will be major distribution networks and key corporate accounts through distributors.

5. Leverage the US market to explode into the world market: an extensive awareness campaign will be implemented coast-to-coast in the North America and penetration into the market will be much easier due to brand recognition. An anticipated launch time is scheduled to commence May 2005.

6. Expansion, growth and development: the technology surrounding the Internet changes second by second. Growth will come from the development of new products and the refinement and improvement of existing product lines. We have based our expansion strategy on the acquisitions of software development companies; purchases of newly developed software; and, established and maintained working relationships with programmers world wide.

7. Financing: in order to maintain momentum the corporation is aggressively raising capital to appropriately finance the operations specifically for marketing existing products and the development of new products.